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Popular quotes, proverbs and sayings by Nationality

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
» More quotes from: David Ogilvy about: Business
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Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results ha
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Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
» More quotes from: David Ogilvy about: Freedom | Society
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If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
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It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
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Leaders grasp nettles.
» More quotes from: David Ogilvy about: Leadership
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The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
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I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
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I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
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Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
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I do not regard advertising as entertainment or an art form, but as a medium of information.
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There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.
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